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Insights

Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.

In July, we saw how crisis communication demands clear, coordinated responses, contrasting Qantas’ effective cyber-attack management with Carnival Cruise Line’s missteps, how the evolving digital landscape highlights comms teams driving creative initiatives, leveraging AI’s growing influence and much more.

This year’s Meltwater Summit was packed with lessons and insights that continue to shape how we approach strategic communications here at Reputation Partners.

Reputation Partners is excited to announce the promotion of Emma Smits to Senior Account Executive.

In June, headlines highlighted Gen Z’s reshaping of workplace expectations, social media’s rise over traditional news as the primary information source and AI’s growing influence as a creative partner in PR. As these trends gain momentum, they reinforce a clear message—successful communication today demands clarity, credibility and a deep understanding of how and where audiences engage.

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