I joined healthcare’s most influential leaders in Washington, D.C. last week at Modern Healthcare’s annual summit. I was eager to listen in as they tackled the field’s toughest questions.

In September, we saw firsthand what happens when brands lose their way: Ben & Jerry’s grappled with an identity crisis, while Arc’teryx discovered that a flashy stunt can backfire if it clashes with core values.

The most effective PR agencies don’t just work for you, they work with you—embedding in your business to anticipate challenges and deliver meaningful impact. In this article, Haley Hartmann explains the benefits of treating your PR team like a trusted teammate, not just a vendor.

We’re living in an era of cancel culture, and it’s changing the course of crisis communications. In this article, Emily Schultz outlines strategies and tips for managing cancel culture.

In August, we unpacked the shifting world of crisis communication–spotlighting Cracker Barrel’s brand backlash, Microsoft’s employee activism, and the evolving playbook for corporate apologies.