Insights

In an era where photo and video are king, visual marketing is essential for any business to thrive. When competing with the barrage of ads that consumers face, it’s important to understand the elements of a good photo: captivation and storytelling.

Every single brand interaction you have is designed. The only question is whether that design is effective or ineffective. Nick Quirke, SVP and director of creative services at RP, discusses a review of 2018’s graphic design, branding and marketing strategy, and looks ahead to 2019.

Reputation Partners is pleased to announce Brendan Griffith’s promotion to senior vice president.

With the deluge of digital messages we see every day, on email, social media, text and other sources, it’s no wonder the impact has been minimized and engagement has decreased. Print, on the other hand, can be extremely engaging.

At the heart of every crisis communications plan, there should be a comprehensive reputation risk assessment. RP’s co-founder and executive vice president Jane Devron shares the 5 key components of an effective reputation risk assessment.

It can be difficult to narrow down what’s truly important to help distinguish your website in a crowded marketplace. Director of Web Development Keith Homel shares five website trends that will help your website stand out.

Executive positioning isn’t a straight line from your personal LinkedIn page to The New York Times. The more flexibility, commitment and personality you can bring to the process, the more effective and accurate it will be.

RP is thrilled to welcome Paige Borgman as a Digital Strategist in our Chicago office. Specializing in digital content strategy, Paige has worked with clients across a number of different sectors including food and beverage, tech, entertainment, gaming, finance, pet care, nonprofit and corporate social responsibility.

No matter what industry you’re in, your reputation can be the difference between success and failure. Nick Kalm shares five lessons from his experience leading a Chicago communications firm that can help any company achieve success.

The three most frequently asked questions about media training that RP gets are: “Do I really need media training?” “What are the benefits of media training?” and “What can I expect during media training?” Senior Vice President Jeremy Berrington answers those questions.