Insights

Should your company consider a brand refresh? Even well-known, global companies need to consider the possibility of refreshing, or completely changing, their brands once a year.

Digital and social media trends are constantly changing. RP’s SVP/Director of Digital Strategies, Courtney Cherry, shares her take on the top three trends communications and marketing professionals should watch in 2018.

Between United, Pepsi, the Hollywood film industry and others, it seemed like a different crisis was capturing the headlines every week in 2017.  Now that we are in 2018, what can we expect in the year ahead? If there’s one thing for certain, the need for crisis communications and reputation management will continue.

As part of RP’s continued growth in Milwaukee, the firm has promoted Sam Orne to Senior Associate, effective October 1st, and hired Julia Ostlund as Associate, effective October 9th.

RP is pleased to announce the additions of Senior Vice President Jeremy Berrington and Videographer Fred Walls to the firm’s Chicago office. These hires enable the firm to further round out its senior leadership team, as well as its ever-growing creative capabilities.

ESPN has recently found itself in the crosshairs of controversy. Following anchor Jemele Hill’s commentary on President Trump, Fox Business sought commentary from crisis and issues management experts, and RP’s Nick Kalm shared his thoughts.

Consumers are inundated with information and attention spans have decreased significantly. What is the most effective way for a brand to tell its story?

RP was awarded a Silver Trumpet from the Publicity Club of Chicago for its “Power of Being TIny” consumer media relations campaign.

RP recently acquired Chicago-based marketing, branding and web design agency, Words & Pictures. The combination will provide clients with a deeper range of capabilities, expertise and experience.