We’re excited to announce the launch of RP Impact—our newest offering designed to help organizations navigate today’s polarized world. Your organization is doing meaningful work. You’re creating jobs, supporting communities, solving real problems. But in today’s environment, many organizations have gone silent about their contributions—and that silence is damaging to their reputation and causing missed opportunities to inhibit growth of their businesses. That’s exactly why we developed RP Impact.
Why We Created RP Impact
After years of helping grow and protect our clients’ reputations, we spotted a costly pattern: organizations doing incredible work but staying silent about it.
The ramifications are significant: while you stay quiet, others may tell your story for you or worse, crises will define you. You miss out on recognition, partnerships, and revenue opportunities that can be realized.
The Real Cost of Communication Paralysis
Organizations aren’t just worried about controversy—they’re frozen by uncertainty about how to communicate effectively in today’s environment. Meanwhile, stakeholder expectations for transparency about societal contributions haven’t disappeared—they’ve intensified.
This paralysis has real bottom-line consequences: reduced stakeholder engagement, missed partnership opportunities, diminished employee pride, and competitors claiming similar value propositions unchallenged.
That’s where RP Impact comes in. This offering helps organizations communicate impact in business-centered terms that withstand scrutiny while building stakeholder trust.
What Makes RP Impact Different
Unlike traditional purpose communications, RP Impact is specifically designed for today’s polarized environment. Our approach helps you:
- Overcome communication paralysis – Stop letting uncertainty keep you from claiming the recognition and business value you’ve earned
- Connect impact to revenue drivers – Demonstrate how your contributions strengthen market position, attract talent, and create stakeholder value
- Build competitive differentiation – Use validated messaging to distinguish your organization in crowded markets
- Measure business outcomes – Prove ROI with metrics tied directly to revenue, partnerships, and market positioning
Our Five-Step Process
RP Impact leverages our award-winning methodology:
- Research and benchmarking to identify opportunities and challenges
- Strategic development featuring 360-degree internal and external communications approaches
- Coalition building with credible third-party validators
- Targeted execution across key channels and stakeholder groups
- Measurement and optimization using fact-driven metrics
In special situations, where there is a specific need or desire to engage one or more prominent non-governmental organization (NGO), we tap Jonathan Wootliff, our Head of Corporate Accountability and former Greenpeace International director of communications. We’ve already modeled this approach with Fortune 500 companies, growing businesses, nonprofits, and associations—helping them transform potential controversies into competitive advantages.
Ready to Transform Your Impact Communications?
To learn more, visit our page on our website showcasing exactly how our new offering works and the specific challenges it solves. From detailed case studies to our established methodology, you’ll see why RP Impact represents the evolution of purpose communications for a new era.
Schedule your complimentary RP Impact strategy session and discover how our newest offering can help you communicate impact in ways that transcend political noise and strengthen your business fundamentals.