You’re making real contributions—but losing control of your narrative. Your organization is driving meaningful progress, yet competitors, critics, or even misinformation are defining your story. Our approach helps you reclaim the conversation with messaging that connects impact directly to business performance.
You need purpose without the political or reputational baggage. With intensifying backlash against standalone ESG and DEI programs, you’re seeking ways to demonstrate commitment to stakeholders without becoming a political target. We help you communicate impact in business-centered terms that resonate.
Your industry faces inherent skepticism—even when delivering results. Public misconceptions create constant headwinds for your reputation. We help you build credibility by connecting your impact initiatives directly to operational excellence and stakeholder value creation.
You’re trapped by outdated perceptions despite your evolution. Legacy issues or past controversies continue overshadowing your progress. We create strategic reset opportunities that acknowledge history while showcasing your forward momentum with concrete, business-aligned impact metrics.
Your mission work requires sustainable funding despite shifting donor priorities.As government spending and corporate and foundation giving faces greater scrutiny, you need to demonstrate programmatic ROI in business terms donors can defend. We help you quantify and communicate impact in ways that align with donors’ evolving expectations.
Your cause needs bipartisan appeal in a divided environment.Mission advancement requires support across the political spectrum. We help reframe your work to emphasize universal values and concrete outcomes that transcend ideological differences.
You need to showcase efficiency and effectiveness, not just good intentions.Today’s donors demand accountability and results. We help you develop metrics-driven impact communications that demonstrate responsible stewardship and meaningful outcomes.
Your member organizations need unified, depoliticized messaging. With members facing varied stakeholder pressures, you need impact frameworks that transcend polarization while demonstrating industry leadership. We help you showcase collective impact that strengthens sector credibility without alienating key constituencies.
You need to demonstrate industry progress without inviting regulatory overreach. Proactive industry-led solutions require strategic communications that highlight substantive action while managing regulatory expectations. Our approach focuses on measurable outcomes that demonstrate responsible self-governance.
Your industry needs recognition for innovation that’s solving real problems. Technical achievements often go unrecognized while criticism receives disproportionate attention. We translate complex initiatives into compelling narratives that showcase how your industry creates tangible societal benefits.
Establishing benchmarks and using market research will help uncover opportunities and clarify challenges and lay the groundwork for developing and executing award-winning Impacts communications strategies.
Specifically, we will:
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Schedule your complimentary strategy session today to develop an impact approach that transcends the culture wars and strengthens your business fundamentals.
Armed with insights, opportunities and challenges from Step 1, we will develop an Impact communications strategy that will feature a 360-degree earned, paid, owned and social approach. This strategy will tie directly to helping deliver core organizational goals and delivering the greatest impact.
Key activities include:
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Schedule your complimentary strategy session today to develop an impact approach that transcends the culture wars and strengthens your business fundamentals.
Where appropriate, it is important not to create an impact alone. By uniting like-minded partners to help amplify the communications strategy and achieve core goals, we will rally a coalition of supporters and peers to help maximize efforts.
We identify and secure relationships with credible third-party validators who can authenticate your impact work and amplify your message across diverse stakeholder groups, creating valuable reputational insulation.
This stage can be seen in diverse ways, for example:
We will leverage every connection to drive real, measurable change and outcomes. While your brand’s voice will lead, this step will help establish a chorus that can’t be ignored.
Ready to get started?
Schedule your complimentary strategy session today to develop an impact approach that transcends the culture wars and strengthens your business fundamentals.
We implement targeted communications across key channels to reach priority audiences including customers, employees, members, investors, donors, policymakers, and media influencers. Specific tactics can include an op-ed, sustainability or annual reports, survey launches, new product or capability launch, media relations press tours, panels, LinkedIn executive thought leadership, speaking opportunities at key events and many more.
Ready to get started?
Schedule your complimentary strategy session today to develop an impact approach that transcends the culture wars and strengthens your business fundamentals.
Tired of guessing the value of your PR efforts? Our offering leverages measurability and ongoing ‘test and learn’ strategies to ensure it supports important business or organizational outcomes. We will quantify success using tailored, fact-driven metrics with a measurement dashboard that reports on mission-critical business objectives and goals, from revenue growth to public policies passed into law to recognition by critical stakeholders like investors, media, industry leaders, influencers and more.
Regular, insightful reports will demonstrate the true power of this offering, allowing organizations to optimize investments and demonstrate clear ROI. With RP Impact, we’re not just communicating—we’re helping your organization measure, improve and succeed.
The above steps are tailored for each organization’s unique needs and challenges. Our award-winning RP Impact communications approach has been proven effective with Fortune 500 companies, fast-growth private organizations, global nonprofits, industry associations, and leading educational institutions.
Ready to get started?
Schedule your complimentary strategy session today to develop an impact approach that transcends the culture wars and strengthens your business fundamentals.
*In special situations, where there is a specific need or desire to engage one or more prominent non-governmental organization (NGO), we tap Jonathan Wootliff, our Head of Corporate Accountability and former Greenpeace International director of communications. We’ve already modeled this approach with Fortune 500 companies, growing businesses, nonprofits, and associations—helping them transform potential controversies into competitive advantages.
Are you ready to make your impact? We are ready to help you.
In today’s polarized world, doing good isn’t enough — organizations must communicate it clearly, credibly, and without backlash. Our newest offering, RP Impact, helps organizations turn values into business results through strategic, trust-building communications rooted in data and discipline.