Reputation Partners was initially engaged by Latin America-based Arcos Dorados, the largest master franchisee of McDonald’s in the world, to develop and manage a communications strategy surrounding the company’s initial public offering on the New York Stock Exchange. Our team developed consistent messaging; trained all spokespeople on message delivery; conceptualized and produced multiple brand awareness activities for internal and external audiences; coordinated all communications activities with NYSE staff; and engaged in extensive day-of IPO media relations.
Shares of the company rose on both IPO day and in the weeks following, and media coverage of the event was extensive. Following the IPO, Reputation Partners was retained to elevate the profile of this newly public company among investors outside of Latin America and communicate its long-term business strategy, operations and prospects for growth. In addition to secured coverage and interviews with top-tier national U.S. business/financial media and high-profile events, the company has seen an uptick in external recognition, particularly among the analyst community, investors and media.